Services
SEO
Understanding SEO
A common question that we hear is:“Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?”Official Google Answer: No one can make that promise; therefore the short answer is no, you should not.”
Business owners should understand that no search engine marketing company on the planet should be promising or guaranteeing number #1 rankings in the search engines, just as no attorney should guarantee a win or no doctor should guarantee the outcome of a surgery. Anybody that promises this is flat out lying and you should take your business elsewhere.
If a company who is promising to get you to "#1 on Google", chances are they are using very strong black hat techniques which is not the answer to grow a business. In fact, they can get you BANNED from the search engine results. There are many SEO businesses out there that prey on young websites and website owners that might not truly understand how search engine optimization really works. They think that rankings are the answer to success and they see false claims like these mentioned above and they assume they will be successful. To be successful online you need to grow a brand online. Give the people something to follow and be interested in.
We use WHITE HAT SEO techniques to optimize and create a link building campaign tailored for your company's website.
Phase 1 – Onsite Search Engine Optimization
We will make SEO recommendations and changes to optimize every page of your website to increase visibility, attract more visitors and target the audiences for your business and throughout your website.
The first phase of the optimization approach we take is as follows:
- Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
- Content Recommendations – A thorough review of the existing content of your site. If needed, we have an in house staff of writers that can create new visitor focused content for your website.
- SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
- Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
- Additional On Site Optimization Changes - If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
- Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.
Phase 2 – Link Building & Search Engine Building
To do really well long term, every website must build relevant incoming links from high quality sources to help build their business online. The approach we use is designed to increase visitors, improve your brand and drive traffic.
Phase 2 entails a customized and blended link building strategy that includes:
- Local Search Engine Submission: Submission of business listings to the top local search engine directories.
- Directory Submission: Hand submit the highest quality relevant directories available.
- Online Publicity: Writing and online distribution of press releases.
- Article Marketing: Writing and online distribution of relevant topics that relate to your business.
- Blog Commenting: Well crafted comments on relevant industry blogs.
- Social Networking: Development of relevant social networking profiles for your business.
- Video Marketing: Submission of videos to top video portals.