Maui Analyst

SEO 101

Search engines, just as any business, want to make money—the more people who come to their site to search, the more money they make (via their paid ad placements). However, people will only return to a search engine if it provides truly meaningful search results (only a rewarding experience will motivate searchers to come back for more).

Traditionally, the major search engines reward with the highest rankings those Web sites that they deem to be the most trustworthy and authoritative resources of content for a particular keyword, make such judgments by closely evaluating two key factors:

• The quality, depth, and (most importantly) relevancy of a page or site’s content
• The popularity and esteem a site has among other sites on the Web as reflected in the number and quality of incoming links, commonly referred to as a site’s “backlink reputation”

Therefore, SEO boils down to convincing the search engines that your page/site is more relevant and authoritative than any other Web page on the Internet by taking advantage of these two factors.

To make sure that your website follows all of the best practices for SEO, Contact us or call (808) 298-4442